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A changing world: plastic bottles

Transported water has been common practice since the 1980’s, now spanning an industry where there are 50 billion water bottles consumed every year.

It takes three times the volume of water to manufacture one plastic bottle of water than it does to fill it, and because of the chemical production of plastics that water is mostly unusable. It takes 17 million barrels of oil each year just to produce all those water bottles (that’s enough oil to keep a million cars fuelled for a whole year).

When factoring the energy used to pump, process, transport and refrigerate our bottled water this rises to over 50 million barrels of oil every year. Another way to think of it: when you pick up a water bottle at the supermarket, hold it up and imagine it filled ¼ with oil.

That’s how much in fossil fuels it took just to manufacture it!

The environmental impact of delivering all that transported water (in plastic bottles) is profound.

Plastic water bottles are made of completely recyclable polyethylene terephthalate (PET) plastics, which don’t biodegrade, they photodegrade, meaning they break down into smaller fragments over time. Those fragments absorb toxins that pollute our waterways, contaminate our soil, and sicken animals.

Plastic bottles are one of the most prevalent forms of pollution found on our beaches and in our oceans — every square mile of the ocean has over 46000 pieces of floating plastic in it. On average eighty percent of the water bottles bought end up in landfills, meaning only two out of ten bottles end up in the recycle bin.

Evidence shows that transported water can be worse for you as plastic leaches into the water it holds. Harmful hormone-disrupting phthalates leach into the bottled water we drink after as little as 10 weeks of storage, or much faster once the bottles have been left in the sun (like in the car.)

Tap water isn’t the first choice for many either because the purity varies depending on where you live.

In blind taste test people have trouble differentiating between tap water and bottled water, and it’s indistinguishable once purified through a PURE WATER system, yielding you the clean, convenient and sustainable water source.